TIGER BALM REDEFINES AROMATHERAPY WITH INNOVATIVE PRODUCT LAUNCH
Blending time-tested heritage with innovation, the latest Sensorial Therapy range offers consumers micro-moments of self-care
Singapore, 6 November 2024 – In today’s hyper-connected world where we are always on and always engaged, it is inevitable that we sometimes feel off-balance. Recognising the need for small, intentional moments of reset, healthcare leader Tiger Balm has unveiled a brand-new range of aromatherapy wellness products for individuals on-the-go.
The Sensorial Therapy range is thoughtfully formulated with high-quality pure essential oils and infused with the trusted therapeutic herbal formulation of Tiger Balm. This innovative line allows users to indulge in micro-moments of self-care and wellness, helping restore balance to daily life.
Featuring five unique blends, each product is packaged in convenient, easy-to-use bottles. To enjoy a moment of rejuvenation, simply pump a small amount onto fingertips and apply to the temples, behind the earlobes, and under the nostrils. Massage gently and inhale deeply to refresh your senses and rebalance your mind.
Mr Wee Ee Lim, President and CEO of Haw Par Corporation Limited, maker of Tiger Balm’s well-loved range of products, said, “For generations, Tiger Balm has looked after the health and wellbeing of millions around the world. Our new Sensorial Therapy range marks our first step into the aromatherapy sphere, blending our time-tested unique formulas with the power of pure essential oils, meeting the evolving demands of today’s consumers. This range offers moments of balance and rejuvenation for those seeking holistic wellness for both body and mind.”
Ms Rachel Lim, co-founder of Love, Bonito, who was invited as one of the panel speakers at the launch event on 6 November, shared, “Wellness, for me, is about finding those small pockets of calm, especially when life feels a bit too busy. I’ve been using Tiger Balm’s new Sensorial Therapy every day for the past couple of months, and its soothing effect has this amazing way of bringing me back to center — it’s like a little ritual that helps me reset and find my balance again.”
This launch signals Tiger Balm’s commitment to evolving with consumer demands, merging its trusted and unique sensorial characteristics with the growing interest in modern lifestyle needs.
DISCOVER THE TIGER BALM SENSORIAL THERAPY RANGE
Breatheasy is a peppermint remedy that alleviates nasal congestion and imparts greater clarity of mind. Need to lift that post-lunch brain fog or be extra sharp for a team brainstorm? This gives you the boost to keep going.
Calm, infused with the grounding aroma of sandalwood, is perfect for those seeking serenity. Take a quiet pause in a hectic afternoon or settle into a warm and healing evening after a long day — this soothing blend helps melt away stress and bring calm and balance.
Soothing is packed with the stimulating scent of ginger to enhance focus and clarity, as well as soothe dizziness and nausea. Pack this for your journeys — whether it’s on a holiday where you may need to alleviate motion sickness, or a trip to the boardroom for an important presentation.
Uplift, with energising bergamot, provides a mood lift when you need a timeout from the mundanity of life. If your day has been a little dull and you’re feeling uninspired, try this invigorating blend to bring forth a burst of freshness and creativity.
Relax, infused with lavender, is the one to reach for when you need a little calm-me-down. Whether you’re stressed out trying to meet that work deadline or need some help to ease into bedtime, this will soothe tensions and calm the mind.
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